Adelide Wekesa

Content Editor
E-commerce Optimization: Why You Need a Data-Driven Marketer
Digital Marketing

E-commerce Optimization: Why You Need a Data-Driven Marketer

The days of relying solely on intuition when it comes to marketing and watching as your e-commerce store crawls along with minimal margin for error are over. Wh...

Adelide Wekesa · Apr 07, 2026 ·
Growth Hacking 101: Leveraging Freelance Marketers to Scale Fast
Digital Marketing

Growth Hacking 101: Leveraging Freelance Marketers to Scale Fast

The velocity of global markets has become exponential in nature—capable of evolving and traveling at the speed of light of a single viral meme or an algorithm c...

Adelide Wekesa · Apr 05, 2026 ·
How to Hire the Email Marketing Strategist That Converts
Hiring Freelance Team

How to Hire the Email Marketing Strategist That Converts

Social media platforms have fad periods of time but none remain as relevant and useful as email marketing to reach customers directly. Surprisingly, though, bus...

Adelide Wekesa · Apr 02, 2026 ·
The ROI of Hiring a Freelance SEO Expert: Real Numbers and Expectations
Hiring Freelance Team

The ROI of Hiring a Freelance SEO Expert: Real Numbers and Expectations

As the internet continues to evolve at an unprecedented pace and become an essential route to reaching customers, achieving visibility on the web has become a n...

Adelide Wekesa · Mar 30, 2026 ·
Digital Strategy Demystified Connecting Design, Data, and Growth
Digital Marketing

Digital Strategy Demystified Connecting Design, Data, and Growth

Most companies today are running in the dark, being held back by operational silos of design, data analysis and growth marketing. As separate departments, these...

Adelide Wekesa · Mar 28, 2026 ·
Cost of bad code: Why Vetted Tech Freelancers Save You Money in the Long Run
Hiring Freelance Team

Cost of bad code: Why Vetted Tech Freelancers Save You Money in the Long Run

You find a Developer on some Freelance Platform, who even compares the offer of his five competition members down to the last detail – and for the sum of half t...

Adelide Wekesa · Mar 25, 2026 ·
Integrating Machine Learning into Your Startup
Machine Learning

Integrating Machine Learning into Your Startup

AI is no longer the “cool” innovation for startups. In today’s digital economy, it has become the necessary technology to scale a startup, using it to power pre...

Adelide Wekesa · Mar 23, 2026 ·
How to Outsource Your MVP Development Successfully
AI Development

How to Outsource Your MVP Development Successfully

Launching a startup is a high risk activity and most founders get launching to market mixed up with becoming successful at it. In the end it creates the Founder...

Adelide Wekesa · Mar 20, 2026 ·
Full-Stack Developers vs Specialized Developers
Hiring Freelance Team

Full-Stack Developers vs Specialized Developers

Founders hit Founder’s Friction (i.e. the point where the generalist that builds the initial prototype for the startup of the founder turns into a problem for t...

Adelide Wekesa · Mar 17, 2026 ·